Denver SEO & Web Design Blog

Entries tagged as ‘SEO’

An Inside Look: 4 Step SEO for a Denver Solar Company

March 3, 2009 · 3 Comments

Matzen is a Denver solar company

4 Steps to optimize a website — a Denver solar case study

This is an inside look into my process for optimizing a pre-existing website. This will cover lots of the aspects of the SEO I’ve done, but not all of it…These steps are often my first round of optimization on a site. Once I do these four vital SEO steps, I move on to content SEO and more link-building. (more…)

Categories: SEO
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SEO It! Bookmarklet – Improves Search Results in iPhone & Safari

January 28, 2009 · 1 Comment

Clean up your Google search results!

Format your search results for SEO

Works great for SEO searches on the iPhone!

It’s frustrating doing searches with SEO in mind, then having Google add SearchWiki, personalized results, and other localizations that mess up what you wanted: accurate results. Here’s the solution: The SEO It! Bookmarklet.

  • I do lots of searching as an SEO. I look for ranking, competition, additional keywords, etc. I use Google a LOT. And I use Apple’s Safari browser.
  • By default, I am logged in to my Google account, and have Google preferences set to showing 100 results at a time. The problem? Google shows different ranking and links based on the number of results you see.
  • I have Google Web History enabled, and Google provides me with “Personalized results based on my search history.” When doing SEO, I don’t want these results: I want what others will see.
  • I use SearchWiki to move up results of websites I have created. When trying to get accurate SEO ranking, this is frustrating.
  • I do SEO searches on my iPhone, too – where I need to manually strip out the annoying &client=safari to see a normal results page.

Enter the SEO It! Bookmarklet

(more…)

Categories: SEO
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SEODenver.com is new home of Denver Web Design & SEO Blog

January 15, 2009 · 1 Comment

Denver Web Design & SEO Blog has moved!

I’ve taken the plunge: the katzwebdesign.wordpress.com site is now mapped to seodenver.com, a domain I purchased last year. I’m not sure what the long-term plans are for this domain, but at least I’ll be building links to my own domain, not to WordPress.com…

Categories: Blogging · WordPress
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Doing the legwork — No SEO guts, no SEO glory

January 8, 2009 · 12 Comments

SEO and continuing education

I'm writing this on my iPhone while at jury duty, so as a treat, I'll add a picture of my cat, Pica Katz.

I'm writing this on my iPhone while waiting for Denver jury duty, so as a treat, I'll add a picture of my cat, Pica Katz.

It’s easy to know SEO concepts. It’s another thing to put them into good use and do the work involved in optimizing a site.

 Yesterday, I was at a barnes and noble and saw the book SEO Bible. I flipped through the pages and I knew everything I saw. But if “Joe the SEO” reads the book, so will they. Knowing what everyone knows is not a competitive advantage.

A SEO must know more than what is printed in a year-old book. The book doesn’t talk about Google Search Wiki, or know about the new FriendConnect API, and even those technologies are yesterday’s news. Reading a book is just an introduction. SEO takes continuous training. (more…)

Categories: SEO
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New Google search results — OneBox is upgraded

December 29, 2008 · 4 Comments

OneBox SEO

Google’s OneBox results getting smarter

Recently, Google seems to have updated their algorithm for when they show the mapped results (or, “OneBox”). It used to be that the OneBox would show up when viewing 10 results at a time for many most local searches. Now, the OneBox only shows up when viewing locally relevant industries or when a certain number of results are displayed at once. (more…)

Categories: Google · SEO
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SEO Randomizer: Save the Value of Your SEO’d Links

December 19, 2008 · 6 Comments

Search engines attribution link value is falling for SEOs and web designers.

Footer links are dropping in SEO value

How to stay relevant while getting great links

As a web designer and SEO, I place links in the footers of most of my designs. Clients don’t mind (I always request the link), and it’s a high-quality link. Most small web design and SEO companies do.  Footer links have become very spammy, however, and sites try to stuff as many links there as possible.

SEOmoz has an article about footer link optimization and claims that 

Footer links may be devalued by search engines automatically
Check out the evidence – Yahoo! says they may devalue footer links, Bill Slawski uncovers patents suggesting the same and anecdotal evidence suggests Google might do this (or go further) as well. Needless to say, if you want to make sure your links are passing maximum value, it’s wise to avoid the footer (particularly the footer class itself).

The era of the PageRank-passing footer links are coming to an end. The search engines have a good reason for devaluing the links — but how can we get the juice back?

Let’s consider the following issues:

  • Footer links are being devalued by search engines
  • Footer links have a low click-through rate
  • Having the same link on every page makes the link less valuable
  • Google doesn’t like spam (more…)

Categories: Code · SEO · WordPress
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My SEO Statistics are 42% Better than Yours

November 13, 2008 · 1 Comment

In working on the content for my new web site, I was working on ways to display the SEO ranking statistics. I came up with this concept of scaling the text relative to the % of clicks they get.

The SEO statistics in this way are pretty dramatic:

  1. The #1 Result: receives 42% of all clicks
  2. #2 Result: 12% of all clicks
  3. #3 Result: 8.5%
  4. #4 Result: 6%
  5. #5 Result: 5%

How do the numbers look?

I put together some really neat graphics that show how crazy important ranking well is. I went through some failed ideas, but landed on these two graphics: (more…)

Categories: SEO
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Nofollow SEO for your WordPress Functions

November 7, 2008 · 19 Comments

Link Condom

Pretty crude idea of nofollow, isn't it?

While working on a recent website, I became frustrated by the lack of nofollow support in many WordPress functions.  Make that, most WordPress functions.

There are a few WP functions that I wanted to add nofollow to, so here’s a list and a download link: (more…)

Categories: Code · SEO · WordPress
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Remove [caption] shortcode from All in One SEO Pack in WordPress 2.6

July 18, 2008 · 17 Comments

Starting in WordPress 2.6, they’ve added captions to images that are automatically generated and use the Shortcode API to make it happen.  One side effect is that All in One SEO Pack isn’t set up to strip the caption from the automatically generated META tags, so you may end up with in your description.

Thanks to a WordPress Trac entry, I got the right regular expression to strip all shortcode in All in One plugin. (more…)

Categories: Code
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Denver SEO informative website launched: DenverSEO.info

June 25, 2008 · 5 Comments

Denver SEO Website, denverseo.info, Screenshot
I am pleased to introduce DenverSEO.info, a web page that goes over the basics of search engine optimization: what is SEO, how can you do SEO yourself, and Denver-specific SEO.  Many of Katz Web Design’s clients are unclear as to what search engine optimization is, so I hope this page gets them started with their own optimization.

The web page was constructed using Google Pages, which was very simple to set up, but unfortunately, they don’t allow you to point your domain there properly, so I’ve hosted it on the KWD server.

Because this domain is a .info, it’s very informative (with little self-promotion), and I hope that users will find it to be helpful.  Leave feedback below!

Categories: SEO
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Denver Performance-Based SEO plans

June 11, 2008 · Leave a Comment

Lights shine on a performance

Only pay for great optimization results

One of Katz Web Design’s Denver web design clients wanted an option for performance-based SEO (Search Engine Optimization), rather than a monthly set price, so I created a package.  

Here’s the gist of our SEO package:

  • Pay only $5.00 an hour for optimization
  • Targeted keywords are given a value based mainly on the competition’s SEO strength (content optimization, inbound links, age of site, etc.)
  • Monthly payment per keyword are based on SEO click-through statistics  (eg: the #1 result gets 42% of all clicks) and SEO difficulty
  • Minimum 3 month contract, or by the month with a 15% premium 

(more…)

Categories: SEO
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This blog has great PageRank!

June 3, 2008 · 1 Comment

So I’ve been working on creating great content for everyone out there, which happens to include Google.  Well, it turns out that the Denver Web Design & Denver SEO Blog has been given a PageRank (their system of measuring the quality of a website) of 5/10…which is great.

I enjoy blogging for many reasons other than SEO, but it’s always nice when there’s a great reward, including good PageRank from Google.

Categories: Blogging · SEO
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Duplicate Content over Multiple Domains – SEO Issues?

May 30, 2008 · 14 Comments

Duplicate Content

I recently purchased some domains for SEO, and I wanted to do some research about best practices for using multiple domains on the same content.

The good news?  Google does not punish duplicate content; they just sort it out themselves. (more…)

Categories: SEO
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Domain Buying for Denver SEO

May 29, 2008 · 2 Comments

//www.sxc.hu/profile/annaOMline)
Image by annaOMline

Gettin’ Me Some Domains for Search Engine Optimization

Since Katz Web Design is going to be more active in Denver search engine optimization, I finally registered some domain names that I’ve been eyeing. Since domains are important for S.E.O. and KWD doesn’t have any SEO domain names, it was a ripe time to buy.

Bought

  • denverseocompany (.com and .net)
  • denverseo (.info)
  • seodenver (.biz and .info)

Want to sell

There are also a few domains I’d like to sell, since I didn’t end up using them; I was the president of a chapter of Colorado Business Leads for a while, and I had planned to make a member directory website as an added benefit, but (no surprise) I was too busy.

If anyone’s interested in these domains, make an offer.

Categories: KWD · SEO
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